13 April–5 June 2011via Fogazzaro 36
On a theoretical level, Rotor develops critical positions on material resources and usages through research, publications, writings and conferences.
In the annals of modern art history from Cubism, Futurism and Dadaism to the New Realism and Pop Art, the re-use of castoffs from everyday life and industrial production has been a constant. Addressing the fields of architecture and design, Rotor turns up the sculptural and visual presence of non-productive materials destined for the storehouse—such as the dismantled building elements used in fashion shows—bringing with it a new aesthetic and political interpretation of this concept.
In Rotor’s words: “The Fogazzaro exhibition hall is the space where, each new season, the Prada fashion shows are held. Every one of these shows features a spectacular series of carefully constructed new ideas. To communicate to the audience, these ideas require materialization. Beyond the brief moments of its meaningful existence, that embodiment acquires greater weight. From an idea turned into a form, what is left is just a physical presence.”
Wednesday, April 13, 2011, 6 to 9 pm.
From Thursday Apr.14 to Sunday Apr. 17, 10 am–8 pm.
Tuesday to Thursday, 2 pm–8 pm,
Friday to Sunday, 10 am–8 pm.
Progetto Prada Arte
Fondazione Prada T +39.02.54670515, F +39.02.54670702
email@example.com, T 39.02.54670202