Be invited to celebrate with Deutsche Guggenheim the unique partnership between Deutsche Bank and the Solomon R. Guggenheim Foundation from November 3rd to 9th. In the past ten years, the institution with its adaptable 350-square-meter gallery space has attracted nearly 1.5 million visitors with forty high-quality exhibitions of 20th- and 21st-century art. Inaugurating the jubilee week Deutsche Guggenheim organizes the panel discussion ART SPACES FOR TOMORROW November 3, 4 p.m. Nowadays, art is leaving its traditional protective housing and has begun permeating all spheres of social life. It serves increasingly less as the cultural heritage of a bourgeois elite and is instead conquering more and more social classes as a lifestyle element. There is no doubt that art has democratized itself, yet at the same time it is more out of reach than ever for many due to the astronomical prices. Contemporary art, in particular, offers glamour one can partake in, while in the art business the audience follows the bizarre spectacle of hardly comprehensible, record-breaking prices. Exhibitions have become events targeting a mass audience with an enormous marketing effort. But what role does the museum play today? What kind of spaces does art require? How can public and private interests be combined in a sensible way? Deutsche Guggenheim, as a joint venture of Deutsche Bank and the Guggenheim Foundation, is looking forward to contributing its own experiences to the international debate on art spaces with this panel discussion. Panel: Walter Grasskamp (Art Critic), Max Hollein (Schirn Kunsthalle & Städelsches Kunstinstitut), Thomas Krens (Solomon R. Guggenheim Foundation), Ernst W. Veen (Hermitage Amsterdam) ANNIVERSARY PROGRAM Find all details on the program at http://www.deutsche-guggenheim.de On View: Jeff Wall: Exposure November 3, 2007 – January 20, 2008 ARTIST’S TALK November 3, 11.30 a.m. For press information please contact phone: +49-30-202093-14/-21; e-mail: berlin.guggenheim@db.com Deutsche Guggenheim Unter den Linden 13/15 10117 Berlin p +49-30-202093-0 f +49-30-202093-20 berlin.guggenheim@db.com 10 am-8pm; Thursdays 10am-10pm