Linc was a venue for contemporary fine art, design and lifestyle branding in San Francisco. Their philosophy was that lifestyle is the most important component of an artist’s oeuvre. They felt that collecting art as a learned passion which reflected a collector’s enthusiasm for knowing the artists. Linc offered an informal environment where visitors could view a variety of new artwork, art books, videos and a limited selection of objets d’art. The gallery also offered a variety of art classes for children and adults.