For Immediate Release April 27, 2001 100% FREE a project by Mejor Vida Corp. Electronic Flux Corporation is pleased to announce 100% FREE, a project by Mejor Vida Corp, presented in cooperation with kurimanzutto. Opening May 1st, 2001 - International Workers Day- 100% FREE will remain on view at www.e-flux.com through the end of August. In 1998 the artist Minerva Cuevas launched an ingenious and complex ongoing economic fiction as a means of exploring the politics of contemporary hope: Mejor Vida Corp. (Better Life Corporation). ...The company would experiment with an unheard-of modality of aesthetic and political intervention involving systematic acts of generosity purportedly fulfilling urgent demands from the public. Cuauhtémoc Medina TRANS> 8, 2000 100% FREE offers visitors a free MVC Student ID Card. The online application process is easy. The ID card will be issued and mailed from Mejor Vida Corp. office located on the 14th floor of the tallest skyscraper in Mexico City, La Torre Latinoamericana. The MVC Student ID Card can be used internationally to obtain free or reduced museum admissions, discounts on airfare, ground transportation, travel accommodations, as well as numerous other benefits. Minerva Cuevas is currently working at the Delfina Studio Program, London. Among the exhibitions Cuevas has participated are: Casino 2000. S.M.A.K. Museum. Ghent; Locus Focus, Sonsbeek 2001. Arnheim; Kurimanzutto gallery @ Galerie Chantal Crousel, Paris; Dream Machines, Hayward Gallery, London; Shot In The Head, Lisson Gallery, London; Screenclimbing, Kuntsverein, Hamburg; Pasaje Iturbide, Museo de la Ciudad de México, D.F ; Mejor Vida Corp., Museo Tamayo, Mexico D.F. e-flux (Electronic Flux Corporation) is a New York-based company dedicated to worldwide distribution of information for contemporary visual arts institutions via the Internet. Established in 1998, e-flux has built a readership of more than 27,000 international visual arts professionals and a client base of some of the most vital contemporary art institutions. This year e-flux produced and launched a special projects program in cooperation with other visual arts institutions. Currently accessible through the e-flux home page is an online book by Rob Pruitt, 101 Art Ideas You Can Do Yourself presented in cooperation with Gavin Brown's Enterprise, New York. In conjunction with the book, e-flux also produced a limited edition print by Pruitt Love Letter distributed as an insert in Parkett #60. e-flux's future special projects are: Mejor Vida Corporation, a project by Minerva Cuevas, in cooperation with kurimanzutto, Mexico DF, May 1 - August 31, 2001; and in November 2001 - Invisible City, a project by Hans Ulrich Obrist. For further information, please contact us at info@e-flux.com