TRANS>
arts.cultures.media
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TRANS> arts.cultures.media at Art Forum Berlin
September 26 - 30, 2002 Booth 20-21/14
Next week at Art Forum Berlin TRANS> area will present a
special project
by Anton Vidokle entitled Popular Geometries. This large-scale
wall
installation, composed of an arrangement of adhesive vinyl logotypes
derived from corporate logos of former Socialist Block companies, makes
reference to both the history of painting and to the trade-fair as its
site.
These logotypes are design descendents of the utopian universal language
of modernist abstraction and their introduction into the context of an
art
forum in a large-scale wall composition is a way of highlighting that
relationship. As a reference to the trade fair as its site, the
installation mimicks the presentation of logos in the display booths at
industrial trade fairs. The Berlin Messe carries added significance as a
context for this work in that many of the companies represented by these
logos were absorbed into German industry after the privatization which
swept Eastern Europe after the fall of the Berlin wall.
Related works by Anton Vidokle have recently been presented in group
exhibitions at Musee d'Art Moderne de la Ville de Paris, Museo Carrillo
Gil, Mexico DF., and The Project, LA.
TRANS> area, a new not-for-profit exhibition space in
Chelsea, is an
extension of the discourse that has been developed by TRANS>
arts.cultures.media in print.
TRANS> arts.cultures.media
511 West 25th Street, No. 502
New York, New York, 10001
T. 646.486.0252 F.646.486.0241
E: Trans@transmag.org
http://www.transmag.org
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