Exhibición
Harrods,
Umbrella Counter. Photogrpah by Parnell
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Exhibición by Terence Gower
July 18 - August 23, 2002
Galeria HR
Parque España 47
Colonia Condesa
México, DF 06140
Tel. (52) 55 52 11 71 92
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Galeria HR is pleased to present: Exhibición by Terence Gower.
Exhibición is made up of a series of direct quotations from books and
magazines dealing with the problems of shop and exhibition display. The
centerpiece of the exhbition--La arquitectura de las tiendas--is a video
projection in the form of a slide lecture. The disembodied voice of the
lecturer (actor Roberto Cobo) lays down rules for the proper display of
merchandise in the store, warning us of the dangers of spectacular
displays like the one in the illustration of the Harrod's umbrella
counter, seen in one of the projected images and reproduced in three
dimensions at the entrance to Exhibición.
In Exhibición, placing a merchandise display in the gallery encourages
us
to compare the display strategies of the gallery and the store. In the
rotulo (sign painter) work Sombrero, two elderly ladies at a craft fair
discuss their desire to achieve the affect of a "sombrero carelessly
thrown down". This quotation illustrates a "casual" display strategy in
which artefacts are deliberately arranged to look random.
Terence Gower is a Canadian artist living between New York and Mexico
City. As artist and curator, he has created numorous projects and
exhibitions addressing the problem of display in galleries and museums
in
the US, Canada, Mexico and Europe. The first work in his Display
Architecture series an 18 meter outdoor pavilion will be
presented in
Mexico City this November as a Colección Jumex Commission.
For further information please write to: customercare@terencegower.com
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