Program: Wednesday, March 8, 2017, 7pm -

e-flux lectures: Adam Kleinman, "Trump-l'oeil" 

Wednesday, March 8, 2017, 7pm          e-flux, 311 East Broadway, New York, NY 10002, USA

e-flux lectures: Adam Kleinman, "Trump-l'oeil" 

Sleeper tweet: After two years and only 19 shares, this random snapshot tweeted by Thomas Regembal in Paris in 2014 suddenly became a meme sensation following the inauguration of the 45th President of the United States.

Delving into meme engineering, operant conditioning, and other so-called 'brainwashing' techniques, this lyrical lecture will tussle with the question of how deviance is normalized. In addition to  discussing the weaponization of pseudo-science, fictive accounts of panic and social delusion will be teased as well. 

Adam Kleinman is a writer, curator, educator, and sometime performer. He is editor-in-chief and adjunct curator at Witte de With, Rotterdam, and a frequent contributor to multiple books and magazines including Agenda, Artforum, e-flux journal, frieze, Mousse, and Texte zur Kunst.

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e-flux lectures: Adam Kleinman, "Trump-l'oeil" 
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