Kunstinstituut Melly
Melly TV: Episode 03: Joy
Wednesday, January 27—Tuesday, February 2, 2021
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We are delighted to announce that an artistic program and a new visual identity accompanies the name launch of Kunstinstituut Melly. Both come together in Melly TV, in three different epsiodes to be released weekly:

Online: on Kunstinstituut Melly's website and social media channels, and on e-flux Video & Film.

On television: The Dutch network Open Rotterdam will locally broadcast Melly TV on channel 36 (Ziggo) and 1349 (KPN, XS4ALL, Telfort).

Melly TV opens up the learnings of the institutional name-change. With talk-shows, neighborhood guests, and commissioned art projects, Melly TV is presented in partnership with Open Rotterdam and developed with consulting partners Lilith Magazine and Brand New Guys. Episodes one to three are conceived by Kunstinstituut Melly's Curator of Collective Learning, Jessy Koeiman, and its Research and Programs Manager, Vivian Ziherl.

Each episode will stream for one week on e-flux Video & Film.

Episode 01: Vulnerability
Wednesday, January 27 at 8-9 pm (GMT+1)

Featuring talk shows hosted by Hasna el Maroudi, with Kunstinistituut Melly's director Sofía Hernández Chong Cuy; Clara Balaguer and Cye Wong Loi Sing; Charl Landvreugd and Peggy Wijntuin; video work by Marianna Maruyama, as well as by Stijn Kemper and Yahaira Brito Morfe featuring Rotterdammers; a segment with Aqueene Wilson, and another with Ali Hussain, Yagmur Karahan, and Pim de Winkel, conducted by Emmelie Mijs and Veronika Babayan. It is conceived by Jessy Koeiman and Vivian Ziherl.

Episode 02: Learning
Wednesday, February 3 at 8-9 pm (GMT+1)

Featuring talk shows hosted by Munganyende Hélène Christelle, with Vivian Ziherl and Rolando Vázquez Melken; Aqueene Wilson and Lakiescha Tol; another segment with Wilson, and one by Randy Morais aka Barber Bob; video work by Sharelly Emanuelson, as well as by Stijn Kemper and Yahaira Brito Morfe featuring a letter to Melly Shum written by Marike Vierstra. 

Episode 03: Joy
Wednesday, February 10 at 8-9 pm (GMT+1)

In this episode, Melly TV features talk shows hosted by Simon(e) van Saarloos, with Kunstinsituut Melly’s deputy director Paul van Gennip and Jessy Koeiman; as well as with Leal van Heerwaarden and Non van Driel; another segment with Van Saarloos features Mieke Borm-Everaert, Lisa Hinderks, Jeanette Chedda, Sherry Jae Ebere, and Mira Thompson; also, a performance commissioned to Odair Pereira; a segment with Aqueene Wilson; and, an interview with Melly Shum conducted by Stijn Kemper and Yahaira Brito Morfe.

For its part, the new visual identity for Kunstinstituut Melly is the outcome of one of the institution’s collective learning projects. This annual edition of the project involved six graphic designers—Callum Dean, Wooseok Jang, Nina Schouten, Alexander Tanazefti, Emily Turner, and Yan Zhihan—and was especially developed in collaboration with Werkplaats Typografie (Arnhem) of ArtEZ University of the Arts and the design firm Wkshps (Berlin and New York).

The graphic designers have created a visual identity based on “affective” typography, evoking the different emotions that art both expresses and triggers. And so have different emotions been part of the institution’s renaming process. Its renaming results from a multi-year, multi-faceted initiative aimed at achieving an institutional transformation. In three episodes, Melly TV both celebrates the institution's new name and reflects on this process in context.

“We have been working to make and evoke meaningful change,” says, with much joy, the director at Kunstinstituut Melly, which is the institution formerly known as Witte de With Center for Contemporary Art in Rotterdam. We hope you can catch one or all of these programs! We also hope to welcome you to our galleries soon.*

*Following national guidelines, the institution is currently closed as part of a lockdown to mitigate the pandemic.

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