Serpentine Gallery Post-Marathon: London

Serpentine Gallery Post-Marathon: London


October 12, 2006
Serpentine Gallery Post-Marathon: London
Finance and the Cultural Industry

Plus archival material from the Serpentine Marathon, London in July 2006

13 – 14 October

Serpentine Gallery Pavilion 2006

designed by Rem Koolhaas and Cecil Balmond, with Arup

During the Serpentine Gallery Marathon: London in July 2006, Rem Koolhaas and Hans Ulrich Obrist interviewed more than 70 protagonists of the London scene. Following the enormous success of this event, Post Marathon will feature live interviews with key figures about the influence of commerce on the cultural industry.

Post-Marathon live events at the Serpentine Gallery Pavilion:

Friday 13 October 2006 6.30-7.30PM

Rem Koolhaas and Hans Ulrich Obrist interview Jeff Koons

Saturday 14 October 2006 12 Noon-6PM

Rem Koolhaas and Hans Ulrich Obrist will conduct a series of interviews to key players and thinkers in the cultural and financial world.

Speakers include: Cristina Bechtler, Thomas Demand, Chris Dercon, Jimmie Durham and Maria Thereza Alves, Dan Graham, Zaha Hadid, Samuel Keller, Tobias Meyer, Sarah Morris, Miuccia Prada, Saskia Sassen, Matthew Slotover and Amanda Sharp, Gayatri Chakravorty Spivak, Stephan Truby.

Post-Marathon is conceived as live research into the growing interest of investors and economic forces in the cultural industry – cultural studies, contemporary art and architecture in particular. New attitudes such as sponsorship of cultural events as a more efficient form of branding and advertising, management’s use of critical theory, and the interest of hedge funds and corporations in art collecting as a form of investment have recently changed the relationship between finance and culture.

Post-Marathon will address issues of power and the invisible laws governing the art market and the art world as well as the interaction between money, culture and creativity in a global perspective. The corporate and financial world and finance are capitalizing on culture not only with contemporary art acquisition, but also by rediscovering the key role of culture as well as western aesthetics in the globalised economy. More and more, business and industry is looking at art, architecture and culture as a source for new inspiration. Is this interest shaping a new cultural and economic scenario? Why are the financial and business worlds interested in the previously disregarded cultural industries?

Post-Marathon purposely takes place during the Frieze Art Fair, a major event for art and for London that has changed the cultural landscape of the city. Such a background will be the perfect occasion to investigate the overlap and interaction between capital and culture. Post-Marathon will seek to consider the current situation and to identify new categories for the understanding of the changing role of culture in the global economy.

Serpentine Gallery Pavilion

Each summer, the Serpentine commissions an internationally acclaimed architect to design a temporary Pavilion for its lawn. The programme is unique worldwide. Conceived by Julia Peyton-Jones, Director, Serpentine Gallery, the project represents a rare opportunity for architects to create a more experimental structure in the United Kingdom, where none of those invited has ever built before. Those selected previously are Zaha Hadid, 2000; Daniel Libeskind with Arup, 2001; Toyo Ito with Arup, 2002; Oscar Niemeyer, 2003; MVRDV, 2004 (unrealised) and Álvaro Siza and Eduardo Souto de Moura with Cecil Balmond – Arup, 2005.


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or at the Gallery Lobby Desk Tel: 020 7402 6075

Press Enquiries: Tom Coupe, 020 7298 1528

[email protected]

Serpentine Gallery

Kensington Gardens


W2 3XA

Tel: 020 7402 6075

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October 12, 2006

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