ETHNIC MARKETING
Tracing the Limits of Artworld Internationalism
Contemporary Art Exhibition
Artspace Vanak Street 13 & Azad Gallery, 41 Salmas Square, Tehran
Conference and Screening: Shahid Avini Auditorium, University of Tehran
14 – 27 April 2006
This exhibition project addresses the limits of artworld internationalism, and the question of what is expected of an artist entering the “international” art circuit. What does the Euroamerican market, in particular, wish to see, and why does it wish to do so. It is plain to see that the West is not a pensive observer of globalized cultural flows, but a consumer playing a decisive role. Just as any demanding client, it actively defines the supply. Which strategies might be useful when facing such hegemonic structures? This theme was addressed at curator Tirdad Zolghadr’s 2004 exhibition “Ethnic Marketing: Art, Globalization and Intercultural Supply and Demand” at the Centre d’art contemporain de Genève (curated with M. Anderfuhren), and is now revisited in Tehran.
The event includes:
– April 14, 4 PM: opening at Artspace Vanak Street 13: Shirin Aliabadi, Bilal Khbeiz, Farhad Moshiri, Erkan Özgen, Sener Özmen, Natascha Sadr-Haghighian
– April 14, 4 PM: opening at Azad Gallery: Atlas Group, Ursula Biemann, David Blandy, Jakup Ferri, Shahab Fotouhi, Jens Haaning, IRWIN, San Keller, Ahmet Ögüt, Sener Özmen, Michael Snow, Peter Stoffel
– April 18, 5:30 – 8 PM: film screening at Shahid Avini Auditorium, Tehran University, with films by: Fikret Atay, COM&COM, Dirk Herzog, Natascha Sadr Haghighian, Sener Özmen, Space Campaign, Hito Steyerl, Erik van Lieshout
– April 19, 4 – 8 PM: symposium with Giovanni Carmine, Natascha Sadr Hagighian, Solmaz Shahbazi, Tirdad Zolghadr et al
A three-day seminar is open to a limited number of participants.
Opening hours of exhibition: 4 – 8 PM
This event was sponsored by Pro Helvetia.
A catalogue is available in Farsi and in English (JRP/Ringier)
For more information: http://www.parkinggallery.com/ethnic