Ulterior

Dutch Design Week 2018 
Eindhoven, The Netherlands
Exhibition location: Sectie-C, Hall 10 
11am-7pm

Piet Zwart Institute
Master of Interior Architecture: Research + Design
[MIARD]

Ulterior is an exhibition that presents elephants, bots, a kissing booth and totem, VR travel, Gitanas and other objets de désir, engaging with modern-day ulterior tendencies. Via a carousel of lens, the exhibition explores a mix of current ideas, things, and spaces, gently inspired by the often-misinterpreted expression ulterior motive. Projects are positioned across multiple media, scales and scenarios by international designers who embrace an expanded practice.

When novelist Georges Perec studies “the spaces we live” in Species of Spaces and Other Pieces, he observes with verve the familiar in our everyday as more than ordinary. Perec looks at unconventional ways of seeing, while sharing insights on spatial realities that we often don’t see or take for granted. He magnifies our understanding of space. Today, the space we inhabit is multifarious and continues to shift as our cultural moment calls for novel strategies of comprehension.

Ulterior invites visitors on an effervescent spatial-trip to explore new positions on everyday modern life. The projects in the exhibition are presented as an assemblage of autonomous and collective elements that voice contemporary questions. The participating designers examine topics such as personal space, human-centered technology, ethnic rituals, governing institutions, simulated environments, ecological toxins, and digital bugs.

Designers:
Gill Baldwin, Ilonis Bairamidis, Carlijn Olde Beverborg, Katryna Ciurlionis, Liza Diekema, Thomas Galvan, Beatriz Peró Giannini, Theodora Kalamatianou, A Lim Kim, Aleksandra Oszczak, Chiara Raimondi, Marta LaTorre Rubio, Livia Stacchini, Amelie Johanna Unger, Magdalena Wierzbicka

Colophon:
Design Project Tutors: NOMAN Studio, Selina Parr & Lara Tolman 
Graduation Supervisors: Füsun Türetken, Max Bruinsma, Marta R. Torrecilla 
Visual Identity & Video: High Rise, Daphne Heemskerk & Olivier Otten (collaboration with Gill Baldwin & Amelie Johanna Unger) 
Critical Strategies: Andrea Bagnato 
Exhibition Organization: Carlijn Olde Beverborg & Beatriz Peró Giannini
Project Manager: Patty Jansen 
Course Director: Alex Suárez 
Course Coordinator: Zoraïma Hupkes

About MIARD:
Master of Interior Architecture: Research + Design, MIARD at the Piet Zwart Institute is a postgraduate program that is part of the Willem de Kooning Academy. MIARD is a nationally accredited two-year program with a focus on design-led research and critical strategies within the field of Interior Architecture. The international program is multidisciplinary and students earn a Master of Interior Architecture degree.

Contact
pzwart-info@hr.nl
T +31 (0)10 794 47 16

Project Sponsorship:
The Elephant in the Room, Parts on Demand & Jelle Fokkema
The Rocker, the Slider & the Wobbler, collaboration with HR Groep
Totem, Michel Oprey & Beisterveld