February 9, 2019 - Serpentine Galleries - Serpentine Augmented Architecture
February 9, 2019

Serpentine Galleries

Serpentine Augmented Architecture. Image: Cecilia Serafini.

Serpentine Augmented Architecture
A global open-call for new forms of architecture in collaboration with Google Arts & Culture
February 1–25, 2019

Serpentine Galleries
Kensington Gardens
London W2 3XA
UK

www.augmentedarchitecture.org
www.serpentinegalleries.org
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Deadline for Submission: February 25, 2019 at 10am GMT

The Serpentine Galleries in collaboration with Google Arts & Culture, together with the internationally acclaimed architect Sir David Adjaye, OBE have launched Serpentine Augmented Architecture: a global open call for creative practitioners to design ground-breaking architectural structures to be developed and experienced in augmented reality on site at the Serpentine Galleries.

Without the constraints of a physical location, entrants are invited to dream new architectures and propose complex or unbuildable structures which imagine new futures of the city and the urban environment, imagining new possibilities for the urban landscape.

Building on the success of the annual Serpentine Pavilion commission, Serpentine Augmented Architecture brings together the Serpentine’s expertise in commissioning new architecture with its work in the field of advanced technologies. Combined with resource and expertise from Google Arts & Culture, the commission is boldly interdisciplinary, cutting across art, engineering, technology and design to reimagine the definition of architecture, the utility of AR and the future of the urban landscape.

A two-stage process, a shortlist of projects will receive mentorship from experts in architecture, engineering and immersive technology to test the feasibility of their proposals. One applicant will then be commissioned to realise their full design in augmented reality which the public will be able to experience in Summer 2019 installed alongside the internationally celebrated Serpentine Pavilion 2019.

World class advisors will guide the process, with a selection committee that includes:  
Virgil Abloh, Artist & Designer
Sir David Adjaye, OBE, Architect and Trustee of the Serpentine Galleries
Amira Gad, Curator, Exhibitions & Architecture, Serpentine Galleries
Freya Murray, Creative Lead, Google Arts & Culture Lab
Hans Ulrich Obrist, Artistic Director, Serpentine Galleries
Yana Peel, CEO, Serpentine Galleries
Amit Sood, Director, Google Arts & Culture
Ben Vickers, Chief Technology Officer, Serpentine Galleries
Kay Watson, Digital Curator, Serpentine Galleries
Greg Williams, Editor-in-Chief, WIRED UK

Mentorship will be guided by Ivaylo Getov, Technical Director, Augmented Architecture.

For full details about the commission and to apply please visit: 
augmentedarchitecture.org

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