A new online platform for investigating the world
Press preview:
October 14–16
Grand opening:
October 16
Centro per l'arte contemporanea Luigi Pecci
Viale della Repubblica 277
59100 Prato
Italy
www.centropecci.it
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Nowadays, a museum of contemporary art must necessarily address the reality of its time, the great social, geopolitical, territorial, techno-scientific and philosophical transformations which are happening on both a local and a global scale. Art must not speak to just a few initiates, it must get closer to what people experience and perceive in their everyday lives. For this reason, pending its re-opening on October 16, 2016, and after having organised a series of discussions on social and political themes with internationally acclaimed figures such as Zygmunt Bauman, Luis Sepúlveda and David Grossman, the Luigi Pecci Centre for Contemporary Art of Prato is now extending debate onto its new internet site. This is not just a channel to promote and give information about the museum, with sections on the exhibitions, the collection, the events and the educational activities, but also a platform for research and discussion on multiple themes from many different fields of knowledge. The site has a structure based on an intuitive tagging system, whereby contents are linked according to themes. The surfing system reflects the research-based working method of the Pecci Centre.
The internet site created by the graphic design studio Muttnik and developed by QZR Studio reflects the new mission of the Pecci Centre not only as a place for exhibiting and conserving contemporary art works, but also as a multisensorial, interdisciplinary stage on which theatre, dance, music cinema, architecture, fashion and literature all interact.
The site provides the opportunity to explore themes in depth through the Journal, which hosts essays, interviews, and contributions from writers, philosophers, scientists and thinkers who analyse the complexities of the contemporary ethos. This tool is interactive and open to all those wishing to add to the debate with comments, integrations, proposals. The Journal will also be the virtual area of the “construction” of the inaugural show; news, videos and photos, interviews with the protagonists of the show will be added to it little by little. An experiment which reformulates the very concept of the exclusivity of information, pre-announcing the contents, making them available to everyone, and above all gradually modifying them according to the participation of the public, the flow of contributions, and the stimuli received. A new way of communicating the activities of the Centre, by sharing with all the online communities who interact on social media daily.
The first theme for debate focuses on the title of the inaugural show The end of the world, chosen by the artistic director Fabio Cavallucci, who has written the first contribution. The theme does not derive from a catastrophic vision, rather from the consideration that the world we have known up to now is obsolete. None of our tools for interpreting reality, even the conceptual ones, are able to understand it any longer.
Our world is ending because it is changing. This gives rise to a kind of exercise which forces us to see the present as if from far off, and to meditate on the unfathomable cosmic distances and the long, long times of the history of the earth and the universe, in the face of which our existences are mere insubstantial fragments.
You can follow the preparation of the opening show and contribute to its development in the journal on the site.
Information: info [at] centropecci.it
Press inquiries: press [at] centropecci.it
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