May 3, 2015 - Gwangju Biennale - New design identity
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May 3, 2015

New design identity

Gwangju Biennale CI. Design: Prof. Lee, Nami, Hongik University.

New design identity

Gwangju Biennale Foundation
111 Biennale-ro, Buk-gu
Gwangju 500-070
Republic of Korea

T +82 (0) 62 608 4114
F +82 (0) 62 608 4219

www.gwangjubiennale.org

For the first time since its establishment 20 years ago, the Gwangju Biennale is changing its design identity. The new logo encapsulates the Biennale’s innovative vision and influential role in the global art scene. 

The Gwangju Biennale Foundation is being steered under the new leadership of Chairman Yoonchurl Jeon, former chair of the Board of Audit and Inspection, and President Yangwoo Park, former vice minister of the Ministry of Culture, Sports and Tourism. Expectations for their new vision are high, coinciding with the release of the new design identity. 

Founded in 1995, the Gwangju Biennale was previously known by its logo that depicted the silhouette of Mt. Mudeung, an iconic geographic feature of the city. Lights emitting from the mountain signified the bright future of Gwangju. 

While the former logo symbolized the will of Gwangju Biennale to create harmony between the people, the new design represents the Biennale as a leading entity in modern art discourse for two decades. The new logo visualizes a “break away” from the existing frame. It contains the Biennale’s spirit of challenge, which dismantles the status quo by seeking new perspectives and an avant-garde approach. The design also identifies the vision to generate authentic, aesthetic discourse that will influence the trends of the time. 

The Gwangju Biennale will present its new design identity at the 56th Venice Biennale on May 8, 2015. 

The 11th Gwangju Biennale is co-hosted by the Gwangju Biennale Foundation and the City of Gwangju, and will be held at the Gwangju Biennale Hall and Jungoe Park. 

Media contacts: Jieun Hyun, PR & Marketing Department, Gwangju Biennale Foundation  jieun.hyun [​at​] gwangjubiennale.org / T +82 (0) 62 608 4222 / F +82 (0) 62 608 4229 

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