July 2, 2020
June 15–September 20, 2020
Hyundai Motorstudio Seoul
738 Eonju-ro
Nonhyeon-dong, Gangnam
South Korea

Matthew Biederman (QC-CA/US) / Choe U-Ram (KR) / Justine Emard (FR) / Yunchul Kim (KR) / Christa Sommerer (AT) & Laurent Mignonneau (FR) / teamVOID & Youngkak Cho (KR)

Hyundai Motor Company and ELEKTRA have launched a collaborative art exhibition, HYUNDAI X ELEKTRA: METAMORPHOSIS. The exhibition at Hyundai Motorstudio Seoul runs from June 15 to September 20, 2020. It is the culmination of a long-standing partnership between DooEun Choi, Art Director of Hyundai Motor Company, and Alain Thibault, Art Director of ELEKTRA, a Montreal-based cultural institution dedicated to international contemporary digital arts.

What kind of individual or societal transformations will follow the global pandemic? METAMORPHOSIS refers to the classic Book of Changes (I Ching) and proposes that today, one of the fundamental effects of constant change is to broaden our understanding of the relationship between humanity, nature, and technology. According to the Book of Changes, human society is in constant transformation, and everything is subject to change; yet at the same time there is a core that never changes. By understanding this core profoundly, it is therefore possible to foresee the future. HYUNDAI X ELEKTRA: METAMORPHOSIS searches for meaningful core patterns by revisiting this triangular relationship to encourage diverse discussions about humanity in an age of uncertainty. 

HYUNDAI X ELEKTRA: METAMORPHOSIS presents six artworks chosen from the previous and upcoming ELEKTRA International Digital Art Biennales. It explores the symbiosis between the material and the immaterial, and the physical and the virtual, with selected artworks that incorporate generative imagery, artificial intelligence, metamaterials, and speculative biomorphic creatures. On display are: Serial Mutations (z-axis) v04 (2020) by Matthew Biederman, Custos Cavum (2011) by Choe U-Ram, Soul Shift (2018) by Justine Emard, Chroma (cy452) (2019) by Yunchul Kim, Portrait on the Fly (2015) by Christa Sommerer and Laurent Mignonneau, and Over the Air (2018) by teamVOID and Youngkak Cho.

HYUNDAI X ELEKTRA: METAMORPHOSIS will also be shared through various online platforms to create a virtual experience and foster exchange between communities across the globe.

July 2, 2020

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