October 25, 2012 - Pinacoteca Giovanni e Marella Agnelli - freedom not genius
October 25, 2012

freedom not genius

Jeff Koons, Three Ball 50/50 Tank (Spalding Dr. JK Silver
, 1985. Glass, steel, distilled water, three basketballs, 153.7 x 123.8 x 33.7 cm. © Jeff Koons.

freedom not genius
works from Damien Hirst’s Murderme collection
10 November 2012–10 March 2013

Pinacoteca Giovanni e Marella Agnelli
Via Nizza 230, 10126 Torino, Italy
Hours: Daily except Monday 10–7pm

T +39 011 0062713
F +39 011 0062712
segreteria [​at​] pinacoteca-agnelli.it


“Collecting is like stuff washed up on a beach somewhere and that somewhere is you. Then when you die, it all gets washed away again.” —Damien Hirst

The Pinacoteca Giovanni e Marella Agnelli is pleased to announce an exhibition presenting selected works from Damien Hirst’s Murderme collection. Continuing to explore the theme of collecting, Freedom not Genius, curated by Elena Geuna, is a rare insight into the interests and tastes of one of the world’s best-known living artists.

“A central part of the Pinacoteca Agnelli’s programme is to study the essence of a collection and how it manifests itself in the world. This exhibition raises the question of the significance of an object within the context of an artist’s own work. The breadth of Hirst’s Murderme collection is fundamentally a reflection of how the artwork around him influences his work and how his work influences the things that he surrounds himself with,” says Ginevra Elkann, President of the Pinacoteca Agnelli.

In the late 1980s Hirst began exchanging his own works with those of his artist friends who were also part of the now infamous Young British Artists group, acquiring pieces that would lay the foundation for one of the most interesting contemporary art collections in the world.

This is only the second time that the Murderme collection has been publicly exhibited. As Damien Hirst says, “It’s been six years since my first show of Murderme works and I’m really excited about having another. Collecting has been important to me since the very beginning, I’ve always said it’s like making a map of someone’s life and this exhibition shows how I’ve evolved both as a collector and an artist. It’s great to be able to exhibit so many of my favourite artists together, and I think Freedom not Genius reveals a lot about me in a way you wouldn’t normally see. Gathering these works in one space, when they’re from such different times and places, is amazing and definitely says something about what’s remained important for mankind, artists and for me.”

The show in Turin will feature over 50 artists. Among them from Hirst’s collection are Frank Auerbach, Francis Bacon, Alberto Giacometti, Mario Merz, Bruce Nauman, Richard Prince, and Andy Warhol in dialogue with carefully chosen works by artists of the next generation, including: Banksy, John Currin, Tracey Emin, Angus Fairhurst, Sarah Lucas, and Rachel Whiteread.

Hirst’s continued fascination with death is evident throughout and, using Picasso’s Nature morte au crane et au pot as a starting point, part of the exhibition will present a contemporary wunderkammer—a series of memento mori reflecting a theme that recurs throughout the Murderme collection. This will showcase 17th-century vanitas paintings, vintage photographs and reproductions of skulls made from a variety of materials and spanning over four centuries.

A bilingual, fully illustrated catalogue is co-produced by the Pinacoteca Giovanni e Marella Agnelli and Other Criteria. Edited by Karen Marta, it includes an interview with Damien Hirst by Elena Geuna and an essay by Mario Codognato.

Press Preview and opening by invitation only 
9 november 2012 
Pinacoteca Agnelli, Via Nizza 230 – 10126 Torino

Press office
Silvia Macchetto ufficiostampa [​at​] pinacoteca-agnelli.it / T + 393406350241 / M +39 3406350241

Ticket Office inside 8 Gallery from ABook Lingotto, on track top level – 4th floor. Closes 6:15pm.

Guided tours on request: T +39 011 0062713 / Wheelchair Access / Bookshop

With the support of Camera di Commercio di Torino, Fondazione CRT. Technical sponsor AON. Media Partner LA STAMPA.



freedom not genius at Pinacoteca Giovanni e Marella Agnelli
Pinacoteca Giovanni e Marella Agnelli
Share - freedom not genius
  • Share
Click to subscribe to e-flux and be the first to receive the latest news on international exhibitions and all e-flux related announcements
Subscribe to e-flux
Be the first to receive the latest news on international exhibitions and all e-flux related announcements.
Subscribe to architecture
Explore the most recent content from e-flux architecture and urbanism
Subscribe to e-flux programs
Keep up-to-date on all upcoming talks, screenings, and exhibitions at e-flux in New York