November 14, 2009 - JUSTMAD - Emerging Art, Off The Beaten Path
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November 14, 2009

Emerging Art, Off The Beaten Path

La Lonja at the Municipal District of Arganzuela in Madrid. Photo: María Platero.

February 18 – February 21, 2010

La Lonja and Nave de Terneras
(Municipal District of Arganzuela)
Paseo de la Chopera, 10

This new contemporary art fair will be held from February 18th through 21st 2010 at La Lonja and Nave de Terneras belonging to the Municipal District of Arganzuela in Madrid

JUST MADRID is a new contemporary art fair to be held from February 18th through 21st 2010 at La Lonja and Nave de Terneras, belonging to the Municipal District of Arganzuela in Madrid. Curated this year by art director Virginia Torrente, the fair is dedicated exclusively to emerging artists and has a decidedly international bias, with over 60% of galleries coming from outside Spain. It also has fringe sections titled Curators’ Desks, featuring curated spaces, and Big Size Outside, a selection of installation-sculpture pieces located outdoors.

JUST MADRID showcases 27 galleries working with new artists, diffusing their work and bringing it to the attention of collectors, curators and other agents in the art world. All the projects on show will be created specifically for the stands at the fair, and based on innovation, risk-taking and new formats.

JUST MADRID enhances the cultural offer available in Madrid by increasing the inflow of players from the contemporary art world travelling to Madrid for the annual art fairs. It also covers a pressing need in the Spanish contemporary art market to provide room for galleries that represent promising new artists, bringing them into contact with critics, collectors, curators and a general public eager to discover new talent.

JUST MADRID is conceived bearing in mind the international public travelling to Madrid at this time of year. Young collectors and institutions investing in new talent will find in JUST MADRID an exciting selection of galleries and artists endorsed by the experience of the art director and the ArtFairs team.

JUST MADRID hosts Curators’ Desks, a number of spaces set aside for independent curatorial groups from around the world whose presence at the fair is designed to throw a spotlight on their work. The chosen groups are: Cabaret Voltaire (Switzerland), Capacete (Brazil), Gasworks (UK) Filipa Oliveira & Miguel Amado (Portugal), Pablo León de la Barra (Mexico-UK), PILOT (UK) and Plataforma Curatorial (Spain) who will all be presenting specific projects either at their own stand or in other spaces, both inside and outside the fair.

JUST MADRID is also introducing Big Size Outside for outdoor areas around the fair. This section comprises a selection of installation-sculpture pieces presented by participating galleries to be located in the area surrounding Nave de Terneras.

JUST MADRID is held at La Lonja and Nave de Terneras, two unique industrial architecture buildings with metal, brick and glass structures, belonging to the Municipal District of Arganzuela and perfect for hosting a fair of this kind. Located next to Matadero Madrid, the experimental creative art centre run by the City Council of Madrid’s Dept of Arts, and also near MNCARS (Museo Nacional de Arte Contemporáneo Reina Sofía) and well connected with all areas of Madrid by metro (Legazpi) and bus. Furthermore, to create synergies with other fairs, there will be a shuttle bus service to and from Arco-Ifema.

Virginia Torrente, art director of JUST MADRID, is a graduate in the History of Art from Universidad Complutense in Madrid. She worked as curator and head of exhibitions at Colección Arte Contemporáneo from 1993 to 1999, and at Museo Patio Herreriano in Valladolid from 2000 to 2003. From 2004 to 2006, she was visual arts curator at Casa de América in Madrid, programming over 20 exhibitions per year. Torrente has been working as a freelance curator since 2007, with a special mention for her projects for MARCO in Vigo, CAAC in Seville, and CA2M in Móstoles, Madrid, in 2008. She has also been part of Doméstico, the independent curatorial project, since 1999.

JUST MADRID is organised by ArtFairs SL, creators of MADRIDFOTO international photography fair. Directed jointly by Giulietta Speranza and Enrique Polanco, this new showcase for contemporary art receives support from the Municipal District of Arganzuela, the City Council of Madrid, the Region of Madrid and the Spanish Ministry of Culture, as well as collaboration from private and professional sponsors who guarantee the continuity of the fair.

JUST MADRID
Dates
: February 18th – 21st 2010
Venue: La Lonja and Nave de Terneras (Municipal District of Arganzuela)
Paseo de la Chopera, 10
Metro: Legazpi
Bus: 6, 8, 18, 19, 45, 78 & 148
Train: Embajadores

For more info or other press requests related with this project, contact:

URROZ PROYECTOS
Serrano 162 · 28002 Madrid
info@urrozproyectos.com

www.urrozproyectos.com

T. + 34 915648856

JUST MADRID

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