MAGMA
19 MAY-26 AUGUST 2007
REYKJAVIK ART MUSEUM KJARVALSSTADIR
The most comprehensive exhibition of Icelandic contemporary design to date, MAGMA includes furniture, clothing, lighting, jewelry, architecture, textile, technical innovations, and cuisine. The exhibition opens at Reykjavik Art Museum Kjarvalsstadir on 19 May 2007, during the Reykjavik Arts Festival, and will remain on display through 26 August 2007.
The object of the exhibition is to illuminate the impact of design on our immediate environment and to bring designs multiform expressions to attention. Design affects all of us in diverse ways and often the form and structure of objects harbor a long and interesting history which cant be discerned from appearances. MAGMA reflects on these themes through the design preeminent in Iceland today. The title of the exhibition refers to the simmering creative energy that characterizes the current moment in Icelandic design, in both its theoretical and material aspects.
More than eighty of Icelands most progressive designers take part in MAGMA. Five designers have created innovative works especially for the exhibition, ranging from floor heaters to a dress made out of led. A finely crafted book on Icelandic contemporary design will be published in conjunction with the exhibition.
The curator of MAGMA, Guorún Lilja Gunnlaugsdóttir, is in a unique position to lead us into the world of contemporary Icelandic design. She is an internationally acclaimed designer herself and the winner of the 2006 Icelandic Visual Arts Award.
MAGMA is sponsored by StraumurBurdarás Investment Bank. The exhibition is a joint project of The Reykjavik Museum, The Reykjavik Arts Festival, and the Design Area of the Ministry of Industry and Commerce.
For further information, please contact:
Soffía Karlsdóttir, PR and Communications Manager of Reykjavík Art Museum: 354 590-1200 / 354 820-1202 / soffia.karlsdottir@reykjavik.is
