Generali Foundation

Exhibition poster

September 11, 2006

Exhibtion Dates: 15 Sept – 17 Dec 2006

Opening: 14 September 2006, 7 pm

Generali Foundation
Wiedner Hauptstraß1 15
1040 Vienna, Austria
43 1 504 98 80
foundation [​at​] generali.at


With … CONCEPT HAS NEVER MEANT HORSE., opening on 14 September 2006, the Generali Foundation is showing the third in a series of exhibitions on themes of the Generali Foundation Collection. After two exhibitions displaying specific aspects of the CollectionCOLLECTED VIEWS FROM EAST OR WEST, in 2004, and HOW SOCIETY AND POLITICS GET IN THE PICTURE, in 2005the present exhibition addresses questions concerning Conceptual art. Its title is taken from Beware! a text by French Conceptual art pioneer Daniel Buren, and is a reference to the contradictions that have characterized the discussions over Conceptual art since the 1960s.
Conceptual art developed translocally in connection with the social and political changes of the 1960s. While its Anglo-American linguistic variant is most well known, it moreover represents a critical meditation on the medial, institutional, and social conditions of art. Serial structures, schematic procedures, diagrams, text, and theoretical reflections as well as new forms of the dissemination of information expand the artistic range of action.

In a reading area of the exhibition, historical magazines and publications offer an in-depth view of the variegated and novel forms of artistic production. In the context of the transition to a society based on communication and knowledge, these innovative strategies have come to be located in a complex and contentious field. Setting out from the Generali Foundations focus on socio-political and institution-critical approaches in the art of the 1960s and 1970s, the exhibition also shows their reception in the works of a younger, post-Conceptual generation.

The practices of Conceptual art represent an emancipatory movement: artists refused to accept the traditional assignments and definitions of roles as well as the value-system of modernist art criticism and theory. The factors that constitute the system of meaning of art, and its institutions, were rendered problematic. Craftsmanship and subjective expression were renounced in favor of a new positive emphasis on the process of planning and conception. Philosophical and critical considerations upon the production and function of art took center stage. This led to a new perspective on the economic interrelations of art.

Central examples are the works of feminist artists such as Martha Rosler, Mary Kelly, and Mierle Laderman Ukeles. By bringing low-valued occupations such as maintenance and service labor, which are in most cases socially invisible and carry gendered connotations, to the center of their artistic work and hence into the context of art, they destabilized the predominant value-system. A work such as Keeping of the Keys: Maintenance as Security, July 20 (1973), for which Mierle Laderman Ukeles took on the unlocking and locking of public and administrative museum spaces as part of her maintenance work, is seminal for what is called institutional critique, as is Robert Barrys Closed Gallery Piece (1969) or Gottfried Bechtolds Metamorphosis of a Gallery (1974).

In view of the linguistic variant of Conceptual art, the myth emerged of a dematerialized and market-critical art. From a more recent perspective, it has become apparent that even the invisible works of Conceptual art remain sensualist, and that the communication-based Conceptual strategies can be regarded as belonging in the context of advanced marketing strategies. Artists such as Andrea Fraser, John Knight, Küng/Margreiter/Pumhösl/Poledna, or Henrik Olesen have again and again exposed as fictional the critically reserved position that has manifestly defined the Conceptual approach. By addressing their own involvement or thwarting Conceptual procedures, they broach the contradiction that they are themselves part of the system they analyze.

In conjunction with its collection of art, the Generali Foundation has in recent years been acquiring historical art magazines, artists books, and other rare ephemera. Materials from this collection, otherwise accessible in the Reference Room and only by appointment, will be made available to a wider audience in the reading zone, as will be the Lesezimmer II (Reading Room II) of the Künstlerhaus Stuttgart. The displays in the reading zone were designed by Heimo Zobernig.

Works by Robert Barry, Gottfried Bechtold, Kaucyila Brooke, Alice Creischer/Andreas Siekmann, Maria Eichhorn, Andrea Fraser, Dan Graham, Mary Kelly, John Knight, Julius Koller, Jaroslaw Kozlowski, Richard Kriesche, Hans Küng/Dorit Margreiter/Florian Pumhösl/Mathias Poledna, Dorit Margreiter, Sergey Maslov&Elena Vorobyeva/Viktor Vorobyev, Henrik Olesen, Adrian Piper, Martha Rosler, Allan Sekula, Goran Trbuljak, Tucumán Arde (archive Graciela Carnevale), Mierle Laderman Ukeles, Heimo Zobernig, as well as many more artists in the reading zone, with international magazines and catalogs from the 1960s and 1970s.

Artistic and Managing director: Sabine Breitwieser
Curators for this exhibition: Sabine Breitwieser, Cosima Rainer

Generali Foundation

Generali Foundation
September 11, 2006

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