Frame Builders (New Location)

Frame Builders (New Location)

Insa Art Space of the Arts Council Korea

Chandelier made of recycled headlights, office, 3F
Copyright_ IAS, ARKO

May 23, 2006

Frame Builders
Project in Two Parts: Workshop and Exhibition

Opening on May 24, 2006, 6pm

Insa Art Space of the Arts Council Korea
New Location
90 Wonseo-dong, Jong-ro gu, Seoul 100-280, Korea
tel. 82 2 760 4728, fax. 82 2 760 4725,
Contact: Heejin Kim, hjk [​at​], ias [​at​]

Insa Art Space, 2006, Seoul, Korea, art direction by Choi Jeong-Hwa,

Frame Builders Project in Two Parts: Workshop and Exhibition
Opening on May 24, 2006, 6pm

Textual Matrix: May 24, 25, 26 and 30, 2006
Visual Identity: May 24, 2006 ~ July 2, 2006

Textual Matrix
Dr. Friedrich Meschede, Curator of Visual Arts, DAAD Büro Berlin, daadgalerie, Berlin, Germany
Kestutis Kuizinas, Director, Contemporary Art Center, Vilnius, Lithuania
November Paynter, Curator, Platform Garanti Contemporary Art Center, Istanbul, Turkey
Perry Lowe, Director of Communications, Eyebeam, New York, USA
Visual Identity
Choi Jeong-Hwa, Seoul, South Korea
Vuk Cosic, Ljubljana, Slovenia
M/M(Paris),Paris, France
Skart, Belgrade, Serbia and Montenegro
Sulki & Min, Seoul, South Korea

Relocation of the IAS
The Insa Art Space, founded in 2000 as one of the non-profit public art institutions under the umbrella of the Arts Council Korea, has provided its support to emerging artists in Korea. With the move to its current location in 2006, now it expands the function of archiving, research and development, workshops, publication, and production consultation. The IAS examines the blanks that the current structure of art museums, galleries, and alternative spaces has failed to fill in and suggests to take the role of linking the missing ends and complementing the highly demanded, yet unfulfilled roles. By being responsible for long-term based, process-oriented activities, the IAS seeks to provide a physical and conceptual infrastructure that supports cultural producers with discussions, exchanges of ideas and collaborative practices.
Choi Jung-Hwa led the art direction of renovating for the IAS. Choi focused on creating a harmonious exterior to complement the traditional residential area. The existing brick wall was to remain untouched, with the entire surface of the main entrance covered with a mirror. The interior structure is kept simple, but the contrast between natural light and cement adds a fun and dramatic character to it. Chois unique understanding of materials and Dadaist wit come to the fore in the chandelier made of eighteen recycled car headlights on the third floor and a cherry tree planted on the rooftop.
Frame Builders is a project planned in anticipation of the relocation of the Insa Art Space(IAS) to its new space. However, this is more than simply a celebration of physical relocation for the IAS. Primarily, the project deals with two tasks any public institution cannot help confronting after a relocation – the tasks of reinventing a new institutional identity and of communicating this new identity to the public. Frame Builders is thus composed of two parts.

The first is Textual Matrix, a workshop that pursues the inquiry into the activities of four contemporary art institutions worldwide. Stemming from practical queries on the functions and directions of the IAS, this workshop extends the internal issues of the IAS to broader issues surrounding the art institution in general and its searching for a new orientation, a new identity and a new function demanded by the art world. Invited from Germany, Lithuania, Turkey, and the United States, these institutions foster their own particular identities while maintaining a balanced interaction between the local and the global, the arts and the related fields, museums and alternative spaces, and forge their own unique public communities. The models of bold choice, experimentation, and specialized practice these institutions provide are important references in assessing the complex problems of the public and art institutions, the public in the arts, and the practical and productive functions of art institutions that the IAS and other organizations face.
Visual Identity, the second part of this project, begins with a questioning of the process of transformation and mediation that arises at the point where an identity of an institution or an artist is conceived, visualized, disseminated and communicated to the public. In professional terms the artists invited to this exhibition are graphic designers, web designers, exhibition space designers, and interior designers, yet it would be more suitable to call them conceptual image producers exploring the interface between the public and the client. In this process works that used to be considered the illustration of already constructed concepts are transformed into dynamic processes of conceptual construction through the dialogue, collision, and modulation of ideas. Their works are manifested through each artists individual aesthetic philosophy in relation to their artistic integrities, conceptual understandings, political critiques, communication skills and open synthetic views. Throughout the IAS building, the five artists(groups) will show projects in various artistic formats such as the poster, panel, object, exhibition catalogue, magazine, various printed materials, video and the website.

Insa Art Space of the Arts Council Korea

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May 23, 2006

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