March 24, 2003 - Printed Matter, Inc. - Book Launch for Three Views on Salto del Agua at Printed Matter, Inc
March 24, 2003

Book Launch for Three Views on Salto del Agua at Printed Matter, Inc

Book Launch for Three Views on Salto del Agua at Printed Matter, Inc

Printed Matter, Inc
535 West 22nd Street 
New York, NY 10011
tel: 212 925 0325
fax: 212 925 0464

Book Launch for:
Three Views on Salto del Agua
a collection of essays by Lauri Firstenberg and Peter Zellner, Gabriel Kuri and Gilbert Vicario on a recent film by Anton Vidokle and Cristian Manzutto.

Saturday, March 29, 2003, 5 to 7 PM

Book Launch for Three Views on Salto del Agua at Printed Matter, Inc.

Printed Matter, Inc. is pleased to host a reception to celebrate the release of a new book from Revolver and FDTdesign titled Three Views on Salto del Agua. The book launch will take place at Printed Matter, at 535 West 22nd Street, between 10th and 11th Avenues.

Three Views on Salto del Agua is a book of three insightful essays on the architecturally based film, Salto del Agua, a collaborative project by conceptual artist Anton Vidokle and sound engineer Cristian Manzutto. The 10-minute Super 8 film focuses its lens on the facade of an unremarkable building in Mexico City; a public transportation station that would otherwise go unnoticed in the urban sprawl. Built in the late-sixties in the center of Mexico City, the building represents a moment in the city’s history shortly following 1968 Olympics, when idealistic hopes of ‘progress’ infused civic design.

The film presents a highly abstract experience of the building as a graphic system that “flattens the sinewy edifice into pure surface as sign,” according to Lauri Firstenberg and Peter Zellner. Their essay “Sign as Surface” focuses on the implications of Vidokle’s depiction of modernist architecture as ornamental, decorative design as opposed to an expression of functional and mechanical imperatives as it is commonly believed to be. Gabriel Kuri’s essay “Duration / Replay / Fact / Construction / Format” discusses Vidokle and Manzutto’s sophisticated use of formal filmic strategies in Salto del Agua and Gilbert Vicario writes on the films “CinematicArchitecturalTypography.”

Lauri Firstenberg is the curator of Artists Space and a Ph.D. candidate in the History of Art and Architecture at Harvard University. Peter Zellner is an architect and the author of Hybrid Space New Forms in Digital Architecture (Thames and Hudson). Gabriel Kuri is an artist born in Mexico City. He exhibits internationally and has written texts for Casper, Trans, and the monographic book on Gabriel Orozco published by The Museum of Contemporary Art, Los Angeles. Gilbert Vicario is a curator at the Institute of Contemporary Art in Boston. Christian Manzutto is a sound engineer who has worked extensively with music, film and sound projects in Mexico and Europe. Most recently he worked on the sound track for a new documentary on Gabriel Orozco. Anton Vidokle is a Russian-born artist based in New York. His work has been included in exhibitions at Musee d’Art Moderne de la Ville de Paris, Museo Carrillo Gil, Mexico DF and P.S.1. The book has been designed by FDTdesign, a communication architecture studio committed to bridging the gap between art and design.

The film Salto del Agua will be presented at the Prague Biennale this June and at Sala de Arte Público Siqueiros in Mexico City this August.

Three Views on Salto del Agua is published jointly FDT design and Revolver Archiv fur aktuelle Kunst, Frankfurt am Main, 64 pages, 24 color reproductions, hard cover, with texts in English and Spanish. Three Views on Salto del Agua and over 15,000 other artists’ books are available from Printed Matter’s website: For additional information, please contact David Platzker, Executive Director, Printed Matter, Inc., at (212) 925-0325.

Printed Matter, Inc. is an independent 501(c)(3) non-profit organization founded in 1976 by artists and art workers with the mission to foster the appreciation, dissemination, and understanding of artists’ books and other artists’ publications.

Printed Matter has received support, in part, through grants from the National Endowment for the Arts, the New York State Council on the Arts, the New York City Department of Cultural Affairs, The Andy Warhol Foundation for the Visual Arts, New York Arts Recovery Fund, The Horace W. Goldsmith Foundation, Art for Art’s Sake, The New York Community Trust, Elizabeth Firestone Graham Foundation, The Roy and Niuta Titus Foundation, Heyday Foundation, The Kettering Family Foundation, CHS Foundation, The Liman Foundation, Fifth Floor Foundation, The Cowles Charitable Trust, Philip Morris Companies Inc., Women’s Studio Workshop, Milton & Sally Avery Arts Foundation, and private foundations and individuals worldwide.

Printed Matter, Inc. is not affiliated with, nor a division of, any other non-profit origination.

Printed Matter, Inc.
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