May 1, 2001 - e-flux - 100% FREE
May 1, 2001

100% FREE

100% FREE
May 1, 2001


Electronic Flux Corp.
New York City

May 1, 2001

Dear Friends,

In celebration of the International Workers Day we are pleased to announce the launch of 100% FREE, a project and a free multiple by Mejor Vida Corp. (Better Life Corporation), presented in cooperation with kurimanzutto, Mexico D.F.

To view the project please go to:

“In 1998 the artist Minerva Cuevas launched an ingenious and complex ongoing economic fiction as a means of exploring the politics of contemporary hope: Mejor Vida Corp. (Better Life Corporation). …The company would experiment with an unheard-of modality of aesthetic and political intervention involving systematic acts of generosity purportedly fulfilling urgent demands from the public.”

Cuauhtémoc Medina
TRANS> 8, 2000

Minerva Cuevas is currently working at the Delfina Studio Program, London.
Among the exhibitions Cuevas has participated in are:
Casino 2000, S.M.A.K. Museum. Ghent; Locus Focus, Sonsbeek 2001. Arnheim; Dream Machines, Hayward Gallery, London; Shot In The Head, Lisson Gallery, London; Screenclimbing, Kuntsverein, Hamburg; Pasaje Iturbide, Museo de la Ciudad de México.

100% FREE is the second in the program of special projects produced and presented on our site this year. Currently accessible through the e-flux home page is the previous project: an online book by Rob Pruitt - 101 Art Ideas You Can Do Yourself, presented in cooperation with Gavin Brown’s Enterprise, New York. In conjunction with the book, e-flux also produced a limited edition print by Pruitt – Love Letter, distributed as an insert in Parkett #60. Our next project -Invisible City, by Hans Ulrich Obrist, is scheduled to open in November 2001.

For further information, please contact us at

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