100% FREE
May 1, 2001
e-flux
Electronic Flux Corp.
New York City
May 1, 2001
Dear Friends,
In celebration of the International Workers Day we are pleased to announce the launch of 100% FREE, a project and a free multiple by Mejor Vida Corp. (Better Life Corporation), presented in cooperation with kurimanzutto, Mexico D.F.
To view the project please go to: www.e-flux.com
“In 1998 the artist Minerva Cuevas launched an ingenious and complex ongoing economic fiction as a means of exploring the politics of contemporary hope: Mejor Vida Corp. (Better Life Corporation). …The company would experiment with an unheard-of modality of aesthetic and political intervention involving systematic acts of generosity purportedly fulfilling urgent demands from the public.”
Cuauhtémoc Medina
TRANS> 8, 2000
Minerva Cuevas is currently working at the Delfina Studio Program, London.
Among the exhibitions Cuevas has participated in are:
Casino 2000, S.M.A.K. Museum. Ghent; Locus Focus, Sonsbeek 2001. Arnheim; Dream Machines, Hayward Gallery, London; Shot In The Head, Lisson Gallery, London; Screenclimbing, Kuntsverein, Hamburg; Pasaje Iturbide, Museo de la Ciudad de México.
100% FREE is the second in the program of special projects produced and presented on our site this year. Currently accessible through the e-flux home page is the previous project: an online book by Rob Pruitt - 101 Art Ideas You Can Do Yourself, presented in cooperation with Gavin Brown’s Enterprise, New York. In conjunction with the book, e-flux also produced a limited edition print by Pruitt – Love Letter, distributed as an insert in Parkett #60. Our next project -Invisible City, by Hans Ulrich Obrist, is scheduled to open in November 2001.
For further information, please contact us at mailto:info@e-flux.com
