As part of its 50th anniversary celebration, the FEMSA Collection presents the next phase of its arts program with projects in Mexico and Colombia, including three exhibitions organized in collaboration with cultural institutions and the commissioning of an artwork in Monterrey.
50th anniversary activities began in March 2026 with Constellations and Drifts: Latin American Art from the FEMSA Collection, the most comprehensive presentation of the Collection in Mexico in its nearly five-decade history. The exhibition is currently on view at Museo de Arte Contemporáneo de Monterrey (MARCO), where, due to high public demand, it has been extended through August 30, 2026. Building on this program, anniversary celebrations will continue with three major exhibitions that will bring together works from the Collection, as well as the presentation of a major new artistic commission.
The new exhibitions will be presented in collaboration with three museums in Mexico and Colombia: Museo Amparo in Puebla, Mexico (September 26, 2026, to January 24, 2027), Museo de Arte Moderno de Medellín in Colombia (March 18 to November 15, 2027), and Museo Cabañas in Guadalajara, Mexico (October 16, 2027, to March 5, 2028).
These collaborations are demonstrative of the work the FEMSA Collection has carried out for more than five decades with the aim of fostering exchange among institutions, artists, and diverse audiences. Through exhibitions, cultural initiatives, and an extensive loan program, the Collection has collaborated with more than 100 institutions from all regions of the world, expanding access to its collection and fostering new approaches to modern and contemporary Latin American art.
Additionally, in July, a new commissioned work by Mexican artist Jaime Ruiz Martínez, The Association, will be unveiled in Monterrey. Created in collaboration with the Arts Initiative of the School of Architecture, Art, and Design (EAAD), the Behavioral Research Lab, and the Sports Medicine Department at Tecnológico de Monterrey, the work will be presented simultaneously at Science Gallery Monterrey and Galería Abierta distritotec.
The FEMSA Collection at Museo Amparo
The exhibition at Museo Amparo in Puebla will open its doors on September 26, 2026, marking the first time a selection of works from the FEMSA Collection will be presented at the museum. The exhibition invites new perspectives on the collection through the museum’s distinctive architectural, historical, and cultural context.
The Association by Jaime Ruiz Martínez
Commissioned by the FEMSA Collection, The Association explores artistic practice through the lens of high-performance sports. As part of a research project on collectivity, competition, and alternative forms of learning, Jaime Ruiz Martínez formed a fictional National Visual Arts Team where he invited eighteen artists to participate in a training camp that included psychological, neurological, and physical tests, in addition to joining a team named the “onceideal (translated “dreameam.”)
The research was conducted in collaboration with sports medicine specialists from the Tecnológico de Monterrey and the Behavioral Research Lab, in partnership with the EAAD Arts Initiative, positioning the project at the intersection of art, science, and technology. Its goal is to explore how artists experience stress, competition, feedback, and performance. Beginning July 9, the exhibition will be on view at Science Gallery Monterrey and will extend its research to Galería Abierta distritotec, where a visual intervention inspired by the fictional “dreamteam” brings the project’s questions into the public space.
2027: New Venues for the FEMSA Collection
In 2027, the FEMSA Collection will be presented at the Museo de Arte Moderno de Medellín with an exhibition that will establish a dialogue with the museum’s collection and at the Museo Cabañas in Guadalajara. Further details about both exhibitions will be announced in the coming months. Together, these projects reflect the Collection’s ongoing commitment to building connections and strengthening institutional networks across diverse cultural contexts in Latin America.
