Humanitarianism - Rachel Howell and Grégoire Castella - Paths to Scale

Paths to Scale

Rachel Howell and Grégoire Castella

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Photo of the GIFMM Contigo app advertising near migrant help points in Necoclí, Colombia, November 2024. Photo: author.
Humanitarianism
October 2025










Notes
1

The Mobile Economy 2025, infographic, GSMA, .

2

Holly A. Ritchie, “ICTs as Frugal Innovations: Enabling New Pathways towards Refugee Self-Reliance and Resilience in Fragile Contexts?” in Handbook on Frugal Innovation, ed. André Leliveld et al. (Cheltenham: Edward Elgar Publishing, 2023), 262–77.

3

Maximilian Bruder and Thomas Baar, “Innovation in Humanitarian Assistance—a Systematic Literature Review,” Journal of International Humanitarian Action 9, no. 2 (January 2024).

4

Peter Redfield, “Fluid Technologies: The Bush Pump, the LifeStraw ® and Microworlds of Humanitarian Design,” Social Studies of Science 46, no. 2 (April 2016): 159–83; Peter Redfield, “Shacktopia: The Meantime Future of Humanitarian Design,” Social Anthropology/Anthropologie Sociale 30, no. 2 (June 2022): 16–33.

5

C. K. Prahalad, The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (Upper Saddle River, NJ: Wharton School Publishing, 2005). For criticism, see: Tom Scott-Smith, “Humanitarian Neophilia: The ‘Innovation Turn’ and Its Implications,” Third World Quarterly 37, no. 12 (December 2016): 2229–51.

6

Jamie Cross and Alice Street, “To Fail at Scale!: Minimalism and Maximalism in Humanitarian Entrepreneurship,” Social Anthropology/Anthropologie Sociale 30, no. 2 (June 2022): 101–19; A. Kolk, M. Rivera-Santos, and C. Rufin, “Reviewing a Decade of Research on the ‘Base/Bottom of the Pyramid’ (BOP) Concept,” Business & Society 53, no. 3 (May 2014): 338–77.

7

Mirca Madianou, “Technocolonialism: Digital Innovation and Data Practices in the Humanitarian Response to Refugee Crises,” Social Media + Society 5, no. 3 (July 2019).

8

Katja Lindskov Jacobsen, The Politics of Humanitarian Technology: Good Intentions, Unintended Consequences and Insecurity, 1st ed. (London: Routledge, 2015); Stephen A. Matlin et al., "Digital Solutions for Migrant and Refugee Health: A Framework for Analysis and Action,” The Lancet Regional Health - Europe 50 (March 2025): 101190.

9

Jennifer Wilde and Dan McClure, “Humanitarian Innovation: The Next Step for Greater Impact,” The Humanitarian Leader, July 2021, .

10

Sacha Robehmed, “Designing User‐Centered Humanitarian Technologies with Displaced People in Iraq,” International Migration 57, no. 2 (April 2019): 109–20.

11

Mirca Madianou, “Technocolonialism.”

12

Based on conversations with IOM in Colombia November 2024 and access to dashboards analyzing usage data from GIFMM Contigo.

13

Shyam J. Kamath et al., “Social Enterprise Models: Creating the Fortune at the Base of the Pyramid,” International Journal of Social Entrepreneurship and Innovation 2, no. 3 (2013): 269; Muhammad Yunus et al., “Building Social Business Models: Lessons from the Grameen Experience,” Long Range Planning 43, nos. 2–3 (April 2010): 308–25.

14

Nicolas M. Dahan et al., “Corporate-NGO Collaboration: Co-Creating New Business Models for Developing Markets,” Long Range Planning 43, nos. 2–3 (April 2010): 326–42.

15

Dahan et al., “Corporate-NGO Collaboration.”

16

David Curry, “App Subscription Data (2025),” Business of Apps, July 23, 2025, ➝.







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