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February 26, 2021 – Feature
LaToya Ruby Frazier: The Last Cruze
R.H. Lossin
General Motors opened its Lordstown plant in 1966. Built on Ohio farmland purchased a decade earlier, the facility assembled Chevy’s full-sized vehicles, democratized luxury items with names to match: Impala, Bel Air, Caprice. In 1971 production at Lordstown—one of GM’s most technically advanced facilities—was shifted to the compact Chevy Vega. Redundancies, layoffs, and technologically enabled speed-ups followed: when employees were requested to turn out 100 vehicles per shift rather than the average of 55, workers sabotaged cars coming off the line and went on strike.
In 2019 the last Chevy Cruze rolled off the line and the plant was permanently closed. Or, more precisely, it was “unallocated.” “People keep saying, ‘I feel sorry for you. Your plant closed,’” recounted David Green, president of United Auto Workers (UAW) Local 1112. “It ain’t closed, it’s ‘unallocated.’ What the hell does that even mean?” Green, of course, was speaking for effect. He knew what “allocated” meant in substance: any language in the national agreement protecting GM employees in the case of “closed” or “idled” plants doesn’t apply to a plant that is “unallocated.”
Photographer LaToya Ruby Frazier documented the last nine months of Lordstown’s operations. An exhibition of her works, “The Last Cruze,” …