Acqua di Parma’s first contemporary art exhibition took place from May 15 to June 4, 2015 in Milan at the Palazzo Cusani, a masterpiece of Italian neoclassical architecture. Acqua di Parma commissioned seven artists to explore the dialogue between classicism, heritage and contemporary art, echoing the House’s deep attachment to Italian tradition.
Entitled I’ll Be There Forever, this first exhibition organized by Acqua di Parma reminds visitors that, regardless of the era and different interpretations, works by great classical masters continue to inform our cultural landscape and to inspire numerous artists, like treasures passed on from through the generations. To explore this theme, Cloe Piccoli, Director of Acqua di Parma Contemporary Art Projects, invited seven contemporary Italian artists to use modern materials and technologies to revisit classics in the history of art. This artistic dialogue resonates with Acqua di Parma’s century of rich and continually reinvented heritage.