e-flux video rental found a home!

e-flux video rental found a home!

e-flux video rental found a home!
November 29, 2011

It is our great pleasure to announce that after seven years as a traveling project, e-flux video rental (EVR) has found its permanent home at Moderna Galerija in Ljubljana. Donated to the museum’s collection and housed in Moderna Galerija’s new building at Metelkova Street, EVR has been open to the public since Saturday, November 26, 2011.

Conceived by Anton Vidokle and Julieta Aranda in 2004 as a video rental shop that operates for free, EVR is a project proposing an alternative means of distributing and circulating video art. In spite of the fact that many artists of the 1960s and 70s were drawn to working with video because it was relatively inexpensive and easy to reproduce and distribute, the subsequent assimilation of video art into the precious-object economy of the art market has significantly limited access to video works.

EVR began as a functional reflection and inversion of this process. Comprising a public screening room, a film and video archive that grew with each installation of EVR, and a free video rental shop, VHS tapes can be watched in the space or checked out and taken home once a viewer has completed a membership form.

Since its original presentation at a storefront at 53 Ludlow Street in New York in 2004, EVR has traveled to venues in Amsterdam, Berlin, Frankfurt, Seoul, Paris, Istanbul, Canary Islands, Austin, Cali, Budapest, Boston, Antwerp, Miami, Lisbon, Lyon, and Rome. Each time EVR was presented in a new city, local artists, curators, writers, and art historians were invited to select works to be added to the collection. Over the years, this resulted in a collection of nearly 1000 works of film and video art by more than 600 artists and artists’ collectives from all parts of the world.

EVR’s permanent home at Moderna Galerija in a reconstruction of the original storefront at 53 Ludlow reminds us that the project began at a time when video technology was beginning to undergo a change from VHS to DVD as the dominant format. Video rental stores, which were a staple of everyday life in most parts of the world only a few years ago, have nearly vanished by now. As a video rental store entering a museum collection, EVR will preserve and make available for future study not only the videos that comprise it, but also the social form of video rental stores, and the technology that originally made it possible.

We would like to deeply thank all of the artists, selectors and art spaces, who contributed to developing EVR and hosted it during that past years.


March 6-8, 2012


November Paynter
1. Can Altay, Minibar
2. Can Altay, Papermen
3. Osman Bozkurt, Auto-Park
4. Christian Grou & Tapio Snellman, Clustered In
5. Solmaz Shahbazi & Tirdad Zolghadr, Excerpts from Tehran 1380


Esra Sarigedik
1. Nasan Tur, Run
2. Tintin Wulia, Everything’s OK
3. Camila Rocha, Morcegos-Bats


Christine Tohme & Mai Abu Eldahab
1. The Atlas Group/Walid Raad, Hostage: The Bachar Tapes (17&31)
2. The Atlas Group, Miraculous Beginnings–No, Illness is Neither Here Nor There
3. The Atlas Group, I Only Wish That I Could Weep


Osman Bozkurt
1. Cynthia Madansky, Still Life
2. Cynthia Madansky, The PSA Project no. 1-15
3. Nevin Aladag, Voice Over

March 8-11, 2012


Adam Klimczak
1. Józef Robakowski, From My Window
2. Józef Robakowski, I Was a Boy in New York
3. Józef Robakowski, My Videomasochisms
4. Józef Robakowski, Mechanical Cameraman
5. Józef Robakowski, Mechanical Cameraman and Marta


Heejin Kim (2 Discs)
Disc 1
1. Driton Hajredini, Somewhere in Prishtina
2. Hubert Czerepok, Do You Know Anything About Polish Art?
3. Jakup Ferri, An Artist Who Cannot Speak English is No Artist (Mladen Stillinovic)
4. Jakup Ferri, Jakup, Come Back
5. Sharon Hayes, Symbionese Liberation Army (SLA) Screed #16
6. Tova Mozard, Westwood Los Angeles
Disc 2
7. Clemens Von Wedemeyer, Occupation
8. Mircea Cantor, The Landscape is Changing
9. A.L. Steiner, A Bunch of Assholes
10. Dmitry Gutov & Radek group, Demonstration
11. Love Nordberg, Trial and Error-All You Need is Love
12. Viatcheslav (Slava) Mizin / Alexander (Sasha) Shaburov, Two Against the Russian Mafia


Hubert Czerepok
1. Hubert Czerepok, Do You Know Anything About Polish Art?

For further information, contact Adela Železnik, adela.zeleznik [​at​] mg-lj.si, tel. +386 1 2416808.

Art Market

November Paynter is Chief Curator and Associate Director at the Museum of Contemporary Art Toronto.

Walid Raad (b. 1967, Lebanon) is an artist and a Professor of Art in (the still-charging-tuition) The Cooper Union (New York, USA). Raad’s works include The Atlas Group, a fifteen-year project between 1989 and 2004 about the contemporary history of Lebanon, and the ongoing projects Scratching on Things I Could Disavow and Sweet Talk: Commissions (Beirut). His books include Walkthrough, The Truth Will Be Known When The Last Witness Is Dead, My Neck Is Thinner Than A Hair, Let’s Be Honest The Weather Helped, and Scratching on Things I Could Disavow.

Józef Robakowski (Poland, 1939) is an experimental filmmaker and photographer. He made his first experimental film in 1962. After 1974, Robakowski also embraced a new medium: video art. Since 1978, Robakowski has run Galeria Wymiany (Exchange Gallery), a private gallery of recent art featuring leaflets, films, videos, objects, photographs, books, posters, documentations, and all kinds of publications, both the artist’s own and donated by other artists.

Clemens von Wedemeyer (b. 1974, Göttingen, Germany) is a filmmaker and artist who lives in Berlin. He studied photography and media in Bielefeld and fine arts at the Academy of Visual Arts Leipzig, where he now holds a professorship for media art (expanded cinema). His films and complex video installations embrace several storylines and points of view, exploring the personal and collective history of the twentieth century as well as the power and control structures of the present. He has participated in group shows such as the 1st Moscow Biennale (2005), the 4th Berlin Biennale (2006), Skulptur Projekte Münster in 2007, the 16th Biennale of Sydney (2008), and dOCUMENTA (13) (2012). He has had solo shows at MoMA PS1, New York; ARGOS Centre for Art and Media, Brussels; the Barbican Art Centre, London; Frankfurter Kunstverein; Museum of Contemporary Art, Chicago; and Hamburger Kunsthalle; among other venues. His film Esiod-2015 premiered at the 66th edition of the Berlinale in 2016.

RSVP for e-flux video rental found a home!

Thank you for your RSVP.

will be in touch.

I have read e-flux’s privacy policy and agree that e-flux may send me announcements to the email address entered above and that my data will be processed for this purpose in accordance with e-flux’s privacy policy*

Thank you for your interest in e-flux. Check your inbox to confirm your subscription.