From 2002 to 2009, PLAY showcased different activities related to film & video with a strong focus on geographic and socio-political issues in art context. PLAY hosted exhibitions, artistic interventions, and a festival for art, FAIR PLAY, an event which served as a presentation platform for works exploring the border between film and art. For many years, the Festival invited contemporary art, film and video experts such as curators, institution directors, academics, artists, gallery and film industry members to meet in Berlin and join discussions about the latest productions of young emerging artist filmmakers. PLAY moved beyond the stringent gallery structure, serving as a gallery space and as an ongoing project-based collaboration process and a film and video award. PLAY hoped to evolve as an increasingly dynamic testing ground, a reference point free from space constraints and predetermined programs in a conventional sense.