November 30, 2009 - miart – International Fair of Modern and Contemporary Art - 15th Edition
November 30, 2009

15th Edition

MIART 2010
15th Edition

26–29  March, 2010

From 26 to 29 March in Milan the 15th edition of the International Modern and Contemporary Art Fair holds some important novelties in store.

The fifteenth edition of MiArt – Milan’s International Fair of Modern and Contemporary Art – will take place from 26 to 29 March 2010 (inauguration on 25 March), in the city’s trade fair pole of fieramilanocity. The first and most important thing to be said about the new edition is that the high quality standards characterising the last edition will be relentlessly pursued in the future, through a scrupulous and coherent selection. Indeed, the constant objective of MiArt is to maintain its positioning as one of the world’s premium art shows. It is in this direction that Alessandro Cappello has been determinedly working ever since his arrival in 2009, when he brought a radical change to the exhibition. “Ever since I was given this commitment, it has been my declared objective to focus on the excellence of the art market and, one year later, encouraged by the excellent results achieved in 2009, my objective remains unchanged. MiArt has undertaken a change of route, with its strict selection of galleries of proven reliability and prestige. MiArt must be synonymous of artistic excellence, a privileged forum for cultural gatherings and a strategic marketplace for doing business. Trade fairs, in my opinion, are the most neutral ground for the art market: it is here that trade operators meet up and enter into competition with one another, a fundamental condition for guaranteeing fair prices that are unconditioned by excessive and often unjustified speculation. Starting from the last edition, at a time when the global crisis had also affected the art market, these safeguarding factors allowed MiArt to generate a sales turnover of more than 8 million Euros. I have no doubt about it: quality is the best possible assurance for a safe investment, and this is the road we decided to go down at the last edition, and which we shall continue to follow in 2010, by bringing the top Italian galleries to MiArt, along with a selection from abroad. As far as the future is concerned, we shall also be focusing our sights a great deal on the overseas market, while backed up by an important Italian nucleus that believes in MiArt and which depends on this exhibition to obtain the necessary exposure and business opportunities. Our strategy for the coming editions is to raise the standard of exhibitors and attract a considerable number of great Italian and international collectors to the fair”, declares Cappello.

Giacinto Di Pietrantonio, curator of the Contemporary sector and Donatella Volontè, curator of the Modern sector, have both been confirmed for 2010. They will be joined by three new figures for the 2010 edition. These are Giorgio Verzotti, who has been entrusted with the catologue, Milovan Farronato who will handle MiArt Talk, the programme of congresses and round tables to be held within the fair, and Francesca Ceccarelli who will be responsible for the VIP programme.

The advisory committee has been completely renewed since 2009. Its members are the gallery owners Marco Altavilla, Emi Fontana, Paola Guadagnino, Epicarmo Invernizzi, Francesca Minini, Mauro Nicoletti, Lorcan O’Neill, Mario Pieroni, Mimmo Scognamiglio and Giulio Tega.

Some new names also appear on the Honours Committee, which is made up of figures who support and promote the arts with various means and ways: Flavio Albanese, Corrado Beldì, Daniel Bosser, Pierluigi Cerri, Paolo Consolandi, Lieven Declerk, Ernesto Esposito, Giorgio Fasol, Alessandro Mendini, Giovanni Puglisi and Patrizia Sandretto Re Rebaudengo.

An enticing programme of special events will give added zest to MiArt 2010. A new edition of Miraggi has been confirmed, this being the contemporary art trail set up in town and promoted by MiArt, together with the Urban Decoration and Public Parks Department of the Milan Municipality, and Enjoy MiArt, a great happening for the city and the general public.

MiArt 2010
Dates: 26 – 29 March 2010; Inauguration: Thursday 25 March, invitations only
Location: fieramilanocity, Milan, Halls 3-4
Organising Bureau: MiArt – Rassegne spa, via Varesina, 76 – 20156 Milano
Phone + 39 02 485501 / Fax +39 024855042 – e-mail miart@fieramilano.it web site www.miart.it

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