September 13, 2005 - CCA Wattis Institute for Contemporary Arts - General Ideas: Rethinking Conceptual Art 1987–2005
September 13, 2005

General Ideas: Rethinking Conceptual Art 1987–2005

CCA Wattis Institute for Contemporary Arts

Jamie Isenstein, Magic Lamps (detail), 2005, Digital C-print. Courtesy of the artist and Andrew Kreps Gallery, New York

General Ideas: Rethinking Conceptual Art 1987-2005
September 15 November 13

Opening reception:
September 15, 78:30 p.m.
Curated by Matthew Higgs

CCA Wattis Institute
for Contemporary Arts
Logan Galleries
1111 Eighth Street
San Francisco
415.551.9211

www.wattis.org

The CCA Wattis Institute for Contemporary Arts presents General Ideas: Rethinking Conceptual Art 19872005, an exhibition that seeks to track and evaluate the legacy of conceptual art in works produced by a generation of artists born during, or close to, the first phase of conceptual art production (19651975). Conceived by Matthew Higgs during his tenure as CCA Wattis Institute Curator, General Ideas is on view from September 15 to November 13.

Focusing on works that at least in part engage with, consist of, or actively disrupt everyday procedures, processes, routines, and actions, General Ideas seeks to explore the entanglements between (conceptual) art and the everyday, with a particular emphasis on works that embrace emotion, humor, and pathos.

“Like their Conceptualist precursors, the works in General Ideas employ the ‘language, actions, processes, and existing cultural forms’ of quotidian life to, in LeWitt’s words, ‘leap to conclusions that logic cannot reach,’” writes Higgs in an essay about the exhibition.

Works in the show range from paintings, photographs, and lithographs, to mixed media installations, video, and new media works. Examples include Adam Chodzko’s The God Look-Alike Contest (199293), a series of images generated in response to a classified advertisement he placed in a London newspaper long before the ubiquity of the internet and reality television; Andrea Fraser’s video work Little Frank and His Carp (2001), depicting an unauthorized intervention in the newly opened Guggenheim Bilbao (designed by Frank Gehry) that follows the sexually suggestive subtext of the museum’s audio-tour guide to its logical denouement; and Five Coloured Words in Neon (2003), in which through the cool glamour of neon, Ron Terada restages post 9/11 hysteria while making a sly historical nod to the artist Joseph Kosuth.

Featured artists: Francis Alÿs, Jennifer Bornstein, Adam Chodzko, Martin Creed, Andrea Fraser, Liam Gillick, Felix Gonzalez-Torres, Jamie Isenstein, Emily Jacir, Emma Kay, Adam McEwen, Jonathan Monk, Gabriel Orozco, Rob Pruitt, Kay Rosen, Josh Shaddock, Santiago Sierra, Ron Terada, and Rirkrit Tiravanija.

A General Ideas publication with text by Matthew Higgs, Director of White Columns, New York, will be available from the CCA Wattis Institute (415.551.9202).

For further information on the CCA Wattis Institute please visit our website: www.wattis.org
CCA Wattis Institute for Contemporary Arts
Logan Galleries
1111 Eighth Street
San Francisco
415.551.9210
Gallery hours:
Tuesday and Thursday, 11 a.m.7 p.m.; Wednesday, Friday, Saturday, 11 a.m.6 p.m.; closed Sunday and Monday.

Established in 1998, the CCA Wattis Institute serves as a forum for the presentation and discussion of leading-edge local, national, and international contemporary culture.

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