Inaugural issue

Launch of Crack-a-Jack, The Art Magazine: a new high-end art publication by Dr. Eva Dichand and Patricia Mayr-Melnhof, MA, sets international tone ahead of Venice Biennale

Vienna/Venice—Coinciding with the opening week of the 61st Venice Art Biennale, Dr. Eva Dichand (Publisher & Editor-in-Chief) and Patricia Mayr-Melnhof, MA (Editorial Direction) are unveiling their new publishing project: Crack-a-Jack, The Art Magazine. Positioned as an exclusive, curated medium for the international art scene, the magazine delivers profound insights at the highest aesthetic and editorial levels.

With an initial print run of 2,000 copies and a freely accessible online version, the bilingual magazine (German/English) spans 148 expertly designed pages. A clear structure, recurring categories, and a stringent layout ensure orientation and brand recognition. Regular elements in every issue include sections such as “The Artist,” “The Show,” “The Collector,” “The Curator,” “The Destination,” “The Artwork,” “The Book,” and “10 Artists to Watch”—each featuring rotating protagonists and content.

A Who’s Who of the art world
The inaugural issue brings together prominent names from the global art scene, including Florentina Holzinger, Michael Armitage, Maja Hoffmann, and Hans-Ulrich Obrist. This editorial focus is complemented by international perspectives and exclusive access: the contributors are among the most influential figures in the industry, providing personal and privileged insights into current developments.

The launch immediately preceding the Venice Biennale underscores the magazine's ambition to be present where the art world's most significant impulses originate. Crack-a-Jack views itself as a platform with a curatorial mission—one that does not merely document trends but actively helps shape them.

Distribution and outlook
The print magazine is not available at retail; instead, it is selectively distributed to a handpicked group of important collectors, museum directors, and curators. Digitally, Crack-a-Jack is freely accessible at crack-a-jack.at.

The next issue is scheduled for release in autumn 2026, coinciding with the Art Basel Paris art fair.