e-flux is a publishing platform and archive, artist project, curatorial platform, and enterprise which was founded in 1998. Its news digest, events, exhibitions, schools, journal, books, and the art projects produced and/or disseminated by e-flux describe strains of critical discourse surrounding contemporary art, culture, and theory internationally. Its monthly publication e-flux journal has produced essays commissioned since 2008 about cultural, political, and structural paradigms that inform contemporary artistic production.
In November 1998, the exhibition The Best Surprise is No Surprise at the Holiday Inn in Chinatown used a new communication technology—e-mail—to disseminate the press release. One month later, Vidokle started e-flux whose mailing list is made free for it's 90,000+ readers by a set fee paid by museums and other institutions of art to publish their press releases and other communiqués via e-flux. All information disseminated is permanently archived for reference and research. While its network is limited to public art centers and museums, e-flux offers similar platforms to commercial galleries through its art-agenda subsidiary, and to art schools and art academies through art&education, which e-flux jointly administers together with Artforum International.
Since it's inception e-flux has maintained a dynamic international program of exhibitions and events including: unitednationsplaza, Utopia Station, Martha Rosler Library and AUP. In 2003, the artist Julieta Aranda began collaborating with Vidokle on e-flux and in 2004, Aranda and Vidokle opened e-flux's first public space, a tiny storefront on Ludlow Street for experimental and ephemeral programs in New York City's Lower East Side.
What are e-flux's announcements?
e-flux announcements are a direct e-mailing of text and image press releases to our growing database of art professionals in North America and Europe (see demographics below). The e-mail announcement includes an active URL which links directly to each client's site.
Who uses e-flux?
Nearly all the leading art museums, biennials, cultural centers, magazines, publishers, art fairs, and independent curators worldwide, including:
Museums such as:
The Museum of Modern Art, New York; The Guggenheim, New York; Whitney Museum, New York; Museum Ludwig, Cologne; Tate Modern, Great Britain; Moderna Museet, Sweden; Castello di Rivoli Museo d'Arte Contemporanea, Italy; Generali Foundation, Austria; and others.
Biennials such as:
Sao Paulo Biennial; Istanbul Biennial; Whitney Biennial; Venice Biennial; Berlin Biennial; Athens Biennial; Lyon Biennial; Dakar Biennial; Valencia Biennial; Manifesta; Moscow Biennial; and others.
Art fairs such as:
Art Basel, Frieze Art Fair, Art Hong Kong, Artissima and others.
Artforum, Parkett, Frieze, Flash Art, Bookforum, Cabinet, Afterall, Aprior, Text zur Kunst and others.
Art book publishers and distributors such as:
Phaidon, Great Britain; D.A.P., USA; JRP|Ringier, Zurich; Revolver, Frankfurt; and others.
Who reads e-flux?
e-flux is read by 90,000+ visual arts professionals: 47% in Europe, 42% in North America, and 11% Other (South America, Australia, Japan, etc.) 18% writers/critics, 16% galleries, 16% curators, 15% museum affiliated, 12% artists, 10% consultants, 8% collectors, 5% general.
What are e-flux's rates?
For current rates please contact us.