Public Service Announcements

Green Reconstruction, which recognizes that climate justice is unthinkable without racial justice, requires a public sphere where economic redistribution is openly discussed. Media networks, and the stories told there, are among the most important tools for rebuilding our collective imagination to conceive of justice in this way.
 
Public service announcements (PSAs) borrow private networks for the purposes of public pedagogy. In a related spirit, the Buell Center has created this media kit, which is available by request in whole or in part. These messages, distributed through social media, local newspapers, and other outlets across the United States, aim to provoke the kind of imaginative rethinking that Green Reconstruction will require.
 
Designed by MTWTF, the PSAs build on stock images from the Associated Press with potentially surprising readings. As a guide to systemic change, this media kit seeks to sharpen public perceptions of hidden-in-plain-sight crises that define contemporary society. In highlighting the intentionally weakened systems of care—housing, healthcare, and education—in everyday life, each of the kit’s parts prompts calls for reimagining these systems, and for their subsequent reconstruction.
 
The format of each component—one stock image of a commonplace scene during the COVID-19 pandemic, with troubling readings set in rotation and accompanying image descriptions—can be replicated by anyone interested. Please request for download, share, and create your own. Like the world to which it aspires, Green Reconstruction is a collective project.