October 26, 2020 - Temple Hoyne Buell Center for the Study of American Architecture - Public Service Announcements
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e-flux Architecture
October 26, 2020
October 26, 2020

Temple Hoyne Buell Center for the Study of American Architecture

Image description: an aerial view reveals a large area of pavement with evenly demarcated rectangles, drawn in white—21 are visible. Inside each rectangle are different types, colors, and sizes of tent structures.

Image description: orange barricades and covered faces punctuate an outdoor scene with grey residential architecture in the background and temporary shelter in the foreground.

Image description: a flat-roofed, single-story structure is nestled closely against a brown embankment, allowing for the narrow passage of a seven-person HAZMAT-suited team, entering through what appears to be the building’s back door.

Image description: darkly shaded silhouettes—of masked medical professionals on the left, and of two reflective personal automobiles in a line on the right—contrast sharply against a bright exterior beyond. One professional holds a thin swab in one hand, which extends into the window of the front car, an SUV, where its end is invisible.

Public Service Announcements
Green Reconstruction

Temple Hoyne Buell Center for the Study of American Architecture
Columbia University in the City of New York | Graduate School of Architecture, Planning, & Preservation
1172 Amsterdam Avenue, 300E Buell Hall
New York, NY 10027
United States

buellcenter@columbia.edu

power.buellcenter.columbia.edu
Twitter / Instagram

Green Reconstruction, which recognizes that climate justice is unthinkable without racial justice, requires a public sphere where economic redistribution is openly discussed. Media networks, and the stories told there, are among the most important tools for rebuilding our collective imagination to conceive of justice in this way.
 
Public service announcements (PSAs) borrow private networks for the purposes of public pedagogy. In a related spirit, the Buell Center has created this media kit, which is available by request in whole or in part. These messages, distributed through social media, local newspapers, and other outlets across the United States, aim to provoke the kind of imaginative rethinking that Green Reconstruction will require.
 
Designed by MTWTF, the PSAs build on stock images from the Associated Press with potentially surprising readings. As a guide to systemic change, this media kit seeks to sharpen public perceptions of hidden-in-plain-sight crises that define contemporary society. In highlighting the intentionally weakened systems of care—housing, healthcare, and education—in everyday life, each of the kit’s parts prompts calls for reimagining these systems, and for their subsequent reconstruction.
 
The format of each component—one stock image of a commonplace scene during the COVID-19 pandemic, with troubling readings set in rotation and accompanying image descriptions—can be replicated by anyone interested. Please request for download, share, and create your own. Like the world to which it aspires, Green Reconstruction is a collective project.

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