Who The Bær
March 2–September 27, 2021
Fondazione Prada will reopen its doors on March 2, 2021 presenting its new exhibition Who the Bær by Simon Fujiwara on view until September 27, 2021. Milan spaces will be accessible to the public from Tuesday to Friday, from 2 to 8pm.
For this new site-specific project conceived for the ground floor of the Podium in the Milan premises of Fondazione Prada, Simon Fujiwara introduces audiences to the fairytale world of Who the Bær, an original cartoon character that inhabits a fantasy universe created by the artist. Who the Bær is a cartoon bear without a clear character—"Who" as they are known, seems to have not yet developed a strong personality or instincts, they have no history, defined gender or even sexuality. Who the Bær only knows that they are an image, and they seek to define themselves in a world of other images. The world of Who the Bær is a flat, online world of pictures, yet one full of endless possibilities.
Who the Bær’s fantasy adventures are presented at Fondazione Prada in a labyrinth made almost entirely from cardboard and recyclable materials and forming the shape of a giant bear. Told through drawings, collages, sculptures and animations, we witness Who the Bær in their perennial quest for an authentic self.
The adventures of Who the Bær can be experienced on Instagram following their official account @whothebaer.
