Fashioning Fiction in Photography since 1990
The Museum of Modern Art
The Museum of Modern Art
and the MoMA Design Store, Soho
invite you to celebrate the publication of
Fashioning Fiction in Photography since 1990
by Susan Kismaric and Eva Respini
Special guests include photographers from the
exhibition
Tuesday, April 27, 2004
6:00 – 8:00 p.m.
RSVP (212) 708-9738
MoMA Design Store, Soho
81 Spring Street, New York www.moma.org
Cocktails courtesy of Tanqueray No.TEN
About Fashioning Fiction:
The 1990s witnessed a particularly vital and inventive period when the reciprocal influences of artistic and commercial photography effected a clear change in fashion photography. Fashioning Fiction in Photography since 1990 tracks two of the key routes taken by contemporary fashion photographers: the application of cinematic techniques, as seen in the work of Cedric Buchet and Cindy Sherman, among others, and the snapshot aesthetic, as exemplified by the photographs of Nan Goldin, Juergen Teller, and others. In order to address the concerns, desires, and realities of youth culture, photographers and editors expanded the narrative of fashion photography to depict lifestyles, rather than the clothes themselves.
All of the photographs in the exhibition were commissioned by and reproduced in fashion magazines or advertising campaigns. Fashioning Fiction includes more than ninety photographs by thirteen photographers and is accompanied by an exhibition catalogue.
Fashioning Fiction in Photography since 1990 is on view at MoMA QNS from April 16-June 28, 2004. Organized by Susan Kismaric, Curator, and Eva Respini, Assistant Curator, Department of Photography. For more information, visit www.moma.org
The exhibition is made possible by Banana Republic.
The publication is made possible by a generous grant from Carol and David Appel.
The accompanying educational programs are made possible by BNP Paribas.
Additional funding is provided by the Council of Fashion Designers of America, The Contemporary Arts Council, The Junior Associates of The Museum of Modern Art, and Roark Dunn & Associates.
Special thanks to Time Warner.
