A grand tour in four Italian cities
January 21, 2024–December 21, 2023
Starting from this year the Master Course in Arts Management hosted by IED Firenze and IED Roma presents a big new opportunity, adding Naples to the Grand Tour in the most important Italian art cities. Together with Florence, Rome and Venice, Naples will be the scenario where the students will form their art manager skills and discover the diversified cultural management approach of public and private institutions such as the Archaeological Museum and the Contemporary art Museum MADRE, Artists’ studios, Theatre Festivals productions, independent projects.
“Discover Napoli Responsibly” is an immersive residency project designed for students of the Arts Management Master’s program, focused on exploring the art and contemporary culture scene and professions in Naples. The 2023 edition saw the class visiting private galleries and museums, self-managed spaces and museums managed by banking groups, private foundations, and the art metro. Students met with artists, curators, communication managers, executives, educational services managers, cultural entrepreneurs, cultural designers, creatives, and activists who shared their visions to help understand the complexity of this city.
The study plan of the Master is organized to be a unique path divided into two semesters held in Florence and Rome and two special weeks held in Naples and Venice. The different courses propose exercises and case studies related to each city in which they are held to better understand and contextualize the cultural values and heritage in which the students are immersed.
During the Florence semester, students are introduced to historical and critical debates on the art scene. This background is necessary to build their project management skills in the cultural area achieved by theoretical classes and case studies proposed. The semester insists on museum management, festival planning, and exhibition display through theoretical classes and international case studies allowing the students to learn while experimenting with their research projects. Both cities of Florence and Rome offer a rich cultural environment both in the historical heritage and in the contemporary cultural scene that the students will be introduced to. Graphic tools are taught to help the students present their projects. Visits and specific case studies on art journalism will enrich the experience of the future art manager.
During the Venice experience students spend one intensive week getting in touch with one of the most renowned art institutions, such as the Peggy Guggenheim Collection.
The Rome semester focuses on a diversified program for a new cross-media and lateral approach to art productions, where culture is a unique means to communicate contemporary society, heritage and brands. From project planning to budgeting, from fundraising to branded content, project development to stakeholder involvement, and visual identity to cross-media communication. From the beginning of the second-semester, students will organize a cultural production as thesis project in Rome where they can test knowledge and techniques learned during the course. During the semester all the classes will contribute to the outcome of the final project.
On December 3rd 2022, the Galleria Nazionale in Rome welcomed the event “In the between: collective discussion on Creolisation”, the final project of the Master course in Arts Management. It was dedicated to the theme of creolisation, understood as the annulment of boundaries—physical and theoretical—which permeate the world of art and reaches different spheres of human reality. Creolisation, a phenomenon of hybridization of languages and cultures, is used today to celebrate the multiplicity, the many ways of being, the differences that make up our world.
The event, aimed at students, art lovers and industry professionals, was the result of the work of sixteen art managers from all over the world who have treasured their different backgrounds to create a bond that explores the intersection between cultures and creativity through three formats: the panel, the visual experience and networking.
“In the between” therefore was a fluid manifesto celebrating complexity, and an opportunity to trigger connections and foster collaborations. Check out the project.
